by Johanna Kohler | Feb 15, 2019 | Uncategorised
With six songs to spice up your SEO Listen to the playlist on Spotify. Happy Valentine’s Day lovers! As a middle-aged, married with kids, working mum, V-Day kinda passed me by without much fanfare. (Expect for the heart-ish shaped crafts the kids brought home from...
by Johanna Kohler | Mar 8, 2018 | Personal posts
As International Women’s Day, 2018 comes to a close, I’m taking a moment to thank a few of the many inspirational women I’ve admired over the years. Some I know personally, some I’ll never meet. But each of them has taught me something about what it is to be a woman....
by Johanna Kohler | Feb 28, 2018 | Freelance Life, Personal posts, Storytelling
Do you listen to podcasts? I’ve become a podcast tragic. From business pods to pop culture to true crime and lifestyle, I LOVE a good podcast. The thing I love most is the vivid way the stories are told. There’s something about the spoken voice that creates an image,...
by Johanna Kohler | May 31, 2017 | Copywriting, Copywriting Tips
Three catchphrases that copywriters should live by How can the sitcoms Diff’rent Strokes, Friends and Full House make you a better copywriter? It’s all about the catchphrases. Growing up, I LOVED Diff’rent Strokes. I fantasised about living in a New York penthouse....
by Johanna Kohler | May 4, 2017 | Copywriting, Freelance Life, Professional Development
Lessons from CopyCon 2017 Last week, I ditched the cold in Adelaide for a weekend in sunny Sydney. I didn’t want to miss Australia’s first conference for copywriters. So I headed east for a day of copywriting goodness…and what a brilliant day it was. In...
