by Johanna Kohler | May 31, 2017 | Copywriting, Copywriting Tips
Three catchphrases that copywriters should live by How can the sitcoms Diff’rent Strokes, Friends and Full House make you a better copywriter? It’s all about the catchphrases. Growing up, I LOVED Diff’rent Strokes. I fantasised about living in a New York penthouse....
by Johanna Kohler | May 4, 2017 | Copywriting, Freelance Life, Professional Development
Lessons from CopyCon 2017 Last week, I ditched the cold in Adelaide for a weekend in sunny Sydney. I didn’t want to miss Australia’s first conference for copywriters. So I headed east for a day of copywriting goodness…and what a brilliant day it was. In...
