Website Copywriting
SEO-friendly website words to attract the right customers to your business.
I’ll take care of your website words so you can take care of business.
It can be hard to know which website words will captivate your audience.
After all, you only have a few seconds to show them:
- how you can help
- why they need you
- why they should choose you
Using targeted research, brand discovery, voice of customer data, and SEO keywords, I’ll make sure your website speaks directly to the needs of your customers.
(Because people don’t buy products and services. They buy solutions to problems.)
Why Use a Website Copywriter?
If you’ve tried writing your website content, you know how hard it is. And it’s oh, so time-consuming.
With a professional website copywriter, you get website words in language that talks to the heart of your audience (and the heart of the search engine algorithms).
(And you’ll be your website builder’s favourite client with ready-made and easy-to-understand content that’ll get your website built faster.)
Cut the copy rage.
I can help if…
You’re not hitting the mark – your website gets traffic, but people don’t understand what you do, so your leads are poor-quality time wasters.
You’ve got no time – you know your website needs a major message overhaul, but who’s got that kind of time?
Your copy is confusing – convoluted language and technical jargon are confusing your clients and sending them away.
Professional Website Copywriting
Stop tearing your hair out and get conversion-focused website copy that works for you 24 hours a day.
Get Fresh Ideas
I’ll get to know your business and research the beliefs and desires of your ideal customer to bring fresh ideas on how to frame your message and connect with your clients.
Increase traffic
As part of an overall SEO strategy, search engine-friendly content can help you move up the rankings and get more of the right people to your website.
Grow sales
Customer-focused copy is the secret ingredient to increasing sales. I’ll grab their attention, overcome their objections and tell them what to do with clear and compelling calls to action.
Clarify Your Message
Confusing copy is the quickest way to lose a sale. I’ll help you clarify your message and structure your website content in a way that’s easy to read and easy to understand.
Website Copywriting Packages
Ready to captivate your customers with solution-focused website copy that sends the right people your way?
3 Page Website
Starting at3 pages of website copy
(e.g. home, about, services)
In-depth briefing
Online strategy session
Industry, audience and competitor research
Ongoing discussion during your project
SEO-friendly copy
Title tags and meta descriptions
H1, H2, H3 suggestions
Basic SEO keyword research
Website wireframe layout suggestions (1 x page)
2 x rounds of revisions
Included free of charge:
Contact page copy
Custom 404 error page copy
(Prices include GST.)
5 Page Website
Starting at5 pages of website copy
(e.g. home, about, services, FAQ, 1 x staff profile)
In-depth briefing
Online strategy session
Industry, audience and competitor research
Ongoing discussion during your project
SEO-friendly copy
Title tags and meta descriptions
H1, H2, H3 suggestions
Basic SEO keyword research
Website wireframe layout suggestions (1 x page)
2 x rounds of revisions
Included free of charge:
Contact page copy
Custom 404 error page copy
(Prices include GST.)
8 Page Website
Starting at8 pages of website copy
(e.g. home, about, services, FAQ, portfolios, staff profiles, services sub-pages)
In-depth briefing
Online strategy session
Industry, audience and competitor research
Ongoing discussion during your project
SEO-friendly copy
Title tags and meta descriptions
H1, H2, H3 suggestions
Basic SEO keyword research
Website wireframe layout suggestions (1 x page)
2 x rounds of revisions
Included free of charge:
Contact page copy
Custom 404 error page copy
(Prices include GST.)
Get 20% off your
Brand Voice
Guidebook.
If your business is serious about having a clear voice and a compelling message, you need my Brand Voice Guidebook. We’ll dive deep into your business and brand to define and document your unique tone of voice.
Get 20% off your Brand Voice Guidebook when you add it to any website copywriting package.
(Excludes Fast Fixes.)
A valuable asset.
‘Joh has mastered both plain English and content design to help users. I recently worked with her on a massive digital project for a government agency. She added significant value to the content we produced. Rapid turnaround and an awesome can-do attitude made her a valuable asset in our team’
Tristan Viscarra Rossel
A copywriting star.
‘A copywriting star and a joy to work with! After an initial discussion with Johanna, it was a no-brainer that she was the perfect fit. She took the time to understand our business, the audience we are trying to engage with, and showed her professionalism, skills and experience throughout the process.’
Yashinni Mathiahlagan
Make your website work with SEO-friendly content to attract the right customers.
